Before tanking about the topic, we will get an idea about what is it actually, then will consider why that is important. Basically Links matric means Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all our other link metrics – linking root domains, number of total links, MozRank and all.
The purpose of this post is to identify the importance of having stronger links matrices and additionally their impact on search engine optimizing (SEO). As an SEO this is one of your hardest jobs is measuring the success of your business. Definitely I can you can’t always provide on search engine movements to track your progress without stronger links matrices. And this why you need a more cohesive methodology to link matric SEO performance.
Probably, if you have a useful service or a content site, the utility of it is bound to attract your customer. Eventually, your ability to retain and covert that customer or users depends on how well you use and SEO for the right metrics.
There are many verity of metrics associated with links that you should be know yourself. Here are I list out some more importance:
#1: Make Domain strength: The Domain strength is the whole value of an entire domain. Instead of looking at the value of individual pages, we look at the domain as a whole to understand how strong it is. It is usually displayed as either Domain Authority or as the homepage's Page Authority
In terms of link building, site strength is a good metric to use because you want to get links from websites that are very strong. If the links you get are from strong domains, they will pass more strength to your own website, which is a clear signal to Google that you have a good site that deserves to rank well.
Let me give brief a little example: CNN has a PageRank of 8 and a Domain Authority of 99. Lots of other websites link to CNN because it is an authoritative website with high-quality content. Because of this, CNN is not very likely to link to low-quality websites, so if you get a link from CNN, it is a signal that you have a good website, too.
#2: Anchor text optimization: We've already know the meaning of anchor text and type and all, apart from that let’s consider how it means as a link metric for SEOs.
The Anchor text can give Google an indication of the subject matter of the page being linked to. So if I linked to a page using the words "fitness routine," then it is likely that the page being linked to contains information about fitness routines. Google can then use this information as part of its ranking algorithms.
In case, they may decide that the page being linked to should rank higher for the keyword "fitness routine" and close variations. For many years, having a lot of links pointing to your website that contained your keyword as the anchor text was a very good way of helping you rank well for that keyword. While this is still the case to some extent, it does appear that the strength of anchor text as a signal is diminishing slightly.
Constantly. This is most likely because of the over-optimization of anchor text by SEOs and Google's readiness to penalize such websites through the Penguin update. Due to the changing nature of the perception and use of anchor text, it is probably best to be cautious when building links.
#2: Find Traffic Sources: This is the most important to have a diverse number of sources for incoming traffic. This will be three primary source categories available. Which are:
- Search visitors - This ones that visit your site based on a search query.
- Referral visitors - This ones that visit your site because it was mentioned on another blog or site.
- Direct visitors – This is the ones that visit your site by directly typing your url in their browser address bar.
Those 3 (Three) utilities are very important but have varying levels of conversion, so you should calculate how much each traffic source is converting and deal with them individually. Insider of that this links matrices help with it.
#3: Number of links: This possibilities how impact the SEO; When link building, you will obviously want to keep track of how many links you have built. You will also want to check into how your website compares to your competitors' sites to see how far or how far ahead.
As I we already know about surveys, the raw number of links pointing to your website is a strong ranking signal. However, you do need to remember that the quality is equally, if not more important than the number. Moreover as a metric, number of links can be useful to us in two main ways:
- Measuring progress / success of a link building campaign
- For running comparisons between your website and competitors' sites
Those two are uses still need to factor in quality of links in order to be helpful to us. When we compare our number of links to a competitor's number, it can sometimes show gaps that may explain ranking differences. Additionally if you're trying to rank for the keyword "wooden tables" and the websites on the first page of results all have over and over 1,000 linking domains that gives you a solid sense for the competitiveness of that niche and the kind of attention you need to earn in order to rank among those results.
#3: Measure Interaction per visit: In case if your visitors don’t convert, it is important to monitor their behavior on the site. What exactly are they doing, how can you get them to do more of it, and how can you influence this behavior into conversions? We can say a little example, what are your page view rates per unique visitors, what is the time spent, comments or reviews made, and so on. Each of these interactions is important, and your goal should be not only to increase these interactions such as increase time spent on the site, but also figure out how you can leverage these increased interactions into increased conversions. This might be downloads, subscriptions, purchases, etc…
#4: Linking root domains: Not to be confused with the raw number of links, linking root domains is an even more powerful ranking signal to Google. When we say linking root domains, we mean the number of distinct domains that link to us, not the raw number of links.
Take a small look this example: If CNN linked to you from five different news stories that would be counted as five links, but only one linking root domain, since all five links came from cnn.com. If the BBC linked to you from one news story, that would be one link and one linking root domain.
According to that this number of linking root domains is a stronger signal than the raw number of links because it is a better indication of the true popularity of a website. If we go back to how Google think of links as "votes," then in this sense each website has only one vote to give you. No matter how many times they link to you, they still only count as one vote, which prevents the digital equivalent of "stuffing the ballot box."
Another point is multiple links from the same domain can be the result of a number of things. Linking from multiple content pages is one way, but the most common ways are by what we call site wide links. A site wide link is a link that is placed in some kind of template element of the website, like the header, footer, or sidebar. The most common example is a "blogroll" link, as a blogroll is generally on every page of the website.
Additionally, these types of links are not as valuable as in-content links from just a few pages. Site wide links can sometimes be spammy, paid for, and not editorially given in the sense that Google would like. In fact, Moz published a case study of a site that was heavily penalized by Google for incorporating site wide links on its clients' pages. Therefore, you should treat them with caution, only get them from high-quality websites, and don't be too aggressive with your anchor text too.
#5: Relevance of the linking page: It has always been some debate as to whether relevance is a strong signal used by Google to calculate the value of a link matrices. Logic tells us that it should be, because it is natural for relevant websites to link to each other. However, what if you get a link from the homepage of the BBC to your website about coffee? You wouldn't reject it just because the BBC website isn't about coffee.
If we consider beyond link building for a moment though, you still want to bring targeted traffic to your website so that you can try to convert visitors into customers. For this reason alone, you should be trying to place links on websites where potential customers may visit. This means that the value of the link goes far beyond SEO and can become a source of direct income.
As I already mention about the anchor text section above, there are some indications that Google is moving away from anchor text as a strong signal and, instead, could be using analysis of an entire page to attribute relevance to the link. If this proves to be the case, then getting links from relevant pages could become a strong ranking signal.
#6: Position of links on the page: Imagine that you live in UK and you have a blog about coffee. You're going to share a link with your readers to the website of a local coffee shop that serves the most amazing fresh coffee ever. Where would you place this link on the page? If you really wanted your readers to see it, you'd position it somewhere obvious. Probably in the main body of the page, probably near the top of the page, and probably within some content that explains how amazing the coffee shop is.
This is most common factor the links matric in SEO. May be you probably wouldn't place the link in the footer, right? Many users may not scroll down the page that far, and even if they do, they wouldn't expect to find useful links in that section.
The Google is enable to work out the position of a link on a page, and from this could choose to value it differently. If the link is in the footer of a page, then Google could reduce the value of that link because they assume it isn't a great link for users otherwise, it wouldn't be hidden away in the footer. And one more thing is the Google can also use the position of links on a page in aggregate.
Take an example:
Example #1: It could see if 75% of whole the links pointing to your website are in some kind of footer. This might be indicate low quality links matrices.
Example #2: It could be if Google finds that 75% of the links pointing to your website are from sidebars. Again, on its own, this may be legitimate, but it could also be a signal to Google that you're buying links. Many link brokers will place links in the sidebar of pages as opposed to within the content. Because of this ability,
Insider of that you should make sure that you are getting links from websites which are happy to link from within content wherever possible. There is nothing wrong with the odd sidebar link, but too many of them does not signal a good link profile.
Finally those are very enclose summary of the importance of links matric and start monitoring all these metrics while do the SEO projects.