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Link Juice is the term used in the SEO world, to the power or quality passed to a side through an external site or internal page. This quality link is considered as a recommendation towards the link receiving site and is very important to determine the sites search ranking.
It is important to understand that link building is a long term process and it is even harder to get quality links. Building longterm relationships is the best way to get quality referral links to your website
The HTML attribute "rel=nofollow" provides a way for webmasters to tell search engines not to follow a specific link. This way users will be able to visit the link but search engines will not take it into account when ranking the website.
